While I’ve read that putting a human figure on a cover sells books, I’ve never actually found any hard evidence to support this. Of course, the plus point of this is that this is useful visual shorthand for telling the reader what genre they’re looking at. If the search is for crime novels then you will also see that many of the covers are quite similar dark colours with a solitary figure usually in silhouette. If you search in Amazon books for a particular genre and scroll down the covers then you will see that the huge majority of book covers use an image. So, the first question you might want to ask is, does my book cover actually need an image? If the answer is yes then read on. However, in this case, the stylised 3D font used in the title is a sort of image anyway. While there are some book covers that don’t use images like the one on the left, I’d guess that these are in the minority.
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