This makes it tougher for users to make erroneous clicks. Whereas most online web services at the time, like Flickr, used a flat design aesthetic, Mint used more 3D designs, particularly to separate out important sections. Simplicity and responsiveness were some of the organizing principles behind the design. It’s our job really to figure out what makes it trustworthy.” A lot of it’s being a good copywriter, writing friendly copy, making people feel comfortable as they go through the process. Does it feel credible? A lot of it’s visual. How did Mint’s design team prove that they had routed around this problem? Putorti explains, “A big part of it was just does it look credible. Personal finance software had traditionally come in boxes, sold by trusted corporations like Intuit and Microsoft, and not through full-featured web apps. Few ever expected that ordinary users would be willing to give up their bank credentials to a third party on the web, no matter how useful the service was at providing elegant solutions for ordinary personal finance. Most venture capitalists rejected Mint when the founders were seeking funding for this reason. When you ask someone for their checking account and bank routing numbers, unless you’re either the Prince of Nigeria or a Brazilian supermodel in need of a ‘short-term loan,’ most people will ignore you. How Mint Forged Trust With Emotionally Intelligent Design Software companies know why design is important. It’s becoming common knowledge that design is just as important as engineering in creating products that people become loyal to. He’s currently Creative Director at Causes.Ĭreating trustworthy design prevents new users from clicking on the dreaded ‘back’ button on their browsers, or slamming on the ‘Home’ button on their smartphones. Putorti also occupied the first-ever designer in residence role at any venture firm with Bessemer Ventures. As one of the founding members of the Mint team and as co-founder of recently-acquired Votizen, he’s worked on creating interfaces that inspire trust in users from the moment they lay eyes on them. Jason Putorti has made the boring beautiful and helped expand the role of software in the lives of ordinary people.
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